Using the conference center’s website gallery, “view” the photos with the planner over the phone and sell him or her on coming in for a site-tour based on your narration, along with other selling tactic). Learn more about easier conference center marketing with helpful tools 2. Try to avoid “standard” (theater or schoolroom) sets In all cases, consider that you want to set your property apart and show sets that are specific to conference centers, using conference center and IACC-criteria furniture. These photos should be professionally shot and highlight the spaces’ best attributes to appeal to planners. If possible, label the photos with captions of the different meeting room names planners, facilitators and trainers appreciate the added detail to understand the room layout, especially if they have booked the particular space. Maximize your conference center’s photo gallery.įirst and foremost, the conference center’s website photo gallery should have photos of the ballroom, classroom and board room set-up. Explore top conference center marketing ideas: 1. Then, check out the best ways to help differentiate your conference center marketing from hotel and convention centers below. Define the difference between a conference center, convention center and hotel along with the value and benefits of each as a starting point. To establish an understanding of your venue's capabilities, start at square one with clients and external meeting planners. If you have experience selling or marketing a conference center, you are already well-aware that planners (both seasoned and new) have a misconception about what makes each of these venues distinct and unique in their own way. Conference centers are often confused for hotels or convention centers.

Hotel conference hall